Promote silky-soft strands with the L'Oréal Professionnel Keratin Alpha Sleek Smooth Transformer, a styling treatment that minimises the appearance of flyaways while enhancing visible shine levels. Powered by keratin-alpha shapers and amino acids, the creamy formula envelops dry lengths with its nourishing blend. The treatment works to strengthen the appearance of weakened, brittle hair while promoting a smoother look. Its easy-to-use formula speeds up drying and styling times, while elevating your hair's final look with radiance. Results: Reprograms hair for up to 2 weeks of frizz control* Up to 5x smoother hair and 2x less frizz** Controls unwanted volume for daily styling in half the time*** After 4 uses, the Smooth Transformer resets hair discipline¹ at the Keratin Alpha level for a total fibre transformation**** Provides up to +77% instant shine***** 73% of women saying they have never achieved this level of smoothness with their regular routine, and 82% saying their hair has never been so quick to style****** *Instrumental test after 4 uses of Smooth Transformer. **Instrumental tests with routine 4 times of Shampoo + Smooth Transformer + Leave-on. ***Consumer test on 68 participants, 1 application/week for 4 weeks. Based on a 15-day break observation. ****Instrumental and consumer tests. *****Instrumental tests after one use of Smooth Transformer. ******Consumer tests. 67 participants. After 4 uses of Smooth Transformer.